![]() If you want to improve your business facade, both the Downtown Partnership of Baltimore and the Baltimore Development Corporation offer grants to do so (for more information, visit our website. In short, your facade tells people a story about the business inside - is it a carryout that takes pride in its freshly prepared food, the friendliest barber shop in town, or a jewelry store specializing in diamonds? No matter the type of business you own, you can use your storefront and show windows to convert passersby into customers. Moreover, a poorly maintained facade, characterized by things like broken windows, ripped awnings, missing light bulbs, and sloppy signage, actively drives customers away. If your storefront does not inspire people to enter (or return later), you lose the opportunity to turn them into a customer. If they like what they see, they open the door and step inside, becoming more likely to make a purchase. When they glance in the windows, they notice things like lighting, organization, cleanliness, and the presence of other customers, in addition to the merchandise itself. They make note of fresh paint, flowers, attractive signs, and interesting window displays. Do you want to attract new customers? One way to do this is to improve the exterior of your business (the facade), because it tells potential customers a lot about the character and quality of the business.Īs pedestrians walk past our shops, they look at our signs and our facades, and in our windows.
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